For most of my life, the world of beauty had nothing to do with me.
I had never been to a Sephora. It never occurred to me that I needed anything from it — I simply wasn't that kind of woman.
I was analytically minded. Numbers, economics, financial markets and investment strategies were not just subjects I studied — they were the lens through which I understood the world. I studied Business Administration and Macroeconomics while building a career in investment banking.
Like many brides, I dreamed about my wedding day for years.
I wanted to feel beautiful, confident, radiant. When the day came, I trusted a professional to create the look I had always imagined, and I sat down full of excitement.
But when I looked in the mirror, I felt disappointed.
The makeup wasn't terrible. It simply wasn't what I had asked for. My expectations had not been understood — and that stayed with me long after the wedding.
Tips for future bridesThat morning could have stayed a bad memory. Instead it led me somewhere I am grateful for.
I began studying technique with American and Russian makeup artists, researching products, testing brands against each other. What began as curiosity became the work itself.
The difference is simple. My work no longer ends in a report. It ends in happy faces — and in someone thanking me for a beautiful beginning to one of the most important days of her life.

